About
G05U Media was built on a simple position: marketing spend should be accountable to the same standard as any other line on the P&L. We come from performance backgrounds, not brand backgrounds, and every account we run gets treated that way.
How we work
We don't build campaigns until we know how we're going to measure them. Every engagement starts with a measurement audit.
You work with the people running your account, not an account manager relaying notes from a media buyer three layers down.
We kill underperforming spend fast and reallocate it. No sunk cost, no quarter-long test cycles for things that aren't working.